When you look at established companies whether they are something as globally large as Apple or a local brand on the state level, they all have a brand identity. The brand of a company provides numerous benefits to large and small companies alike. When you look at your favorite products or services, there are reasons you choose them over the competitors and the brand helped you identify that. Good branding for a business provides improved recognition, builds trust, supports advertising, inspires employees and generates new customers. When it comes to your startup, building a unified brand identity is crucial.
Here are three key ways to help establish your startup’s name:
Name and Logo
Nike, Amazon, Toyota, Apple and countless other companies have extremely recognizable brand names and logos. Choosing a name and logo may not be as easy as you may think because they are what the customer will see as the very first interaction with your business. One way to think about the importance is that your business is the story and your company name and logo are the titles of that story.
We live in the digital age, so much so that we can run our daily lives and even businesses from our phones. One of the biggest obstacles that startups struggle with is their web development. Gone are the days where word of mouth is king, now with a short Google search we can find an endless supply information about even the smallest topic. Having an aesthetically pleasing website that is easy to navigate and provides everything your customers need is no small task, especially when it needs to be adapted to mobile devices as well.
There is no quicker way to get your startup’s name and identity in front of your audience than social media. Facebook, Twitter, Instagram, Snapchat and so many more platforms provide an unmatched avenue for companies of all sizes to target audiences with extreme precision. One video or post can go viral overnight, one ad campaign can reach an audience targeted down to the time of day they see it.
These are just a few of the many ways to help establish your startup’s name in the industry. The choices to be made when deciding on the direction to take with branding can be overwhelming and seemingly impossible. Luckily, MarketFit’s startup accelerator programs help not only with your startup brand identity but also strategies for fundraising, go-to-market, and growth. To learn more about the various customizable startup mentorship programs that we offer, visit https://marketfit.wpengine.com/accelerator-programs/.