High-tech product and services executive with over 15 years of multinational experience, including general management of mid to large size organizations, sales, product management, strategy, multibillion-dollar P&L and business operations.

Vinicius is currently the senior director and head of HP’s consumer personal systems services division responsible for Device-as-a-Service (PC Subscription) products, technology services and software. At HP he has led several turnarounds while driving innovation and disrupting established business models.  A start-up board member & advisor to founders and CEOs on product, value creation, go-to-market and strategy.

He is recognized as a hard-charged leader, high perfomance teams’ creator and sponsor of several initiatives to accelerate career development. A frequent lecturer on product, global business management and “building corporate start-ups”.

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